"Hello, Mr Smith?
My name is John Brown; I hope this is a convenient moment for you.
I'd like to talk to you about"... (Insert an expensive, annoying or irrelevant product here)... give the caller another 10 to 15 seconds to continue reading the script, and then try to get a word in to say that you don't actually need whatever it is they're obviously selling...
Get the picture?
Why does it take us less than 5 seconds to realise that we're being sold to?
It's because the language, tone and timing of such calls instantly alerts us to the fact that someone's after our credit card details.
It's no urban myth that most people in the UK don't like being sold to.
So those of you in the telesales business, who don't already know it, should take a step back.
Try to imagine what it's like being on the other end of such a call and think about trying something different.
How about trying to create and develop customer relationships?
How about not being one of the hundreds of companies that call out of the blue and are never heard of again?
People can receive up to a dozen calls a day from 'telesellers' so you'd best make sure that your call is both memorable and enjoyable.
Communicating face to face is hard enough, doing it well over the phone is very difficult.
But consider this, most of us buy the person first and the product second.
With this in mind you should seriously consider the proposition that selling with a capital S could well be what's losing you sales.
People Buy People
Just a thought.